The venue
PMI Entertainment Group has managed venue operations in Green Bay since 1983. Today it runs the Resch Center, a 10,500-seat arena, alongside the 125,000-square-foot Resch Expo and the Meyer Theatre, together drawing close to a million patrons a year. The Resch Center is also home ice and home court for the Green Bay Gamblers (USHL hockey), the Green Bay Phoenix (Division I basketball), and the Green Bay Blizzard (indoor football), which means the building rarely sits idle for long.
The operational problem
Event-night labor at a venue like the Resch Center is a spike, not a steady state. A concert or playoff game needs hundreds of hands for load-in, concessions, hospitality, and turnover, and then the building needs a fraction of that for a week or two until the next date on the calendar. Staffing that pattern with a fixed headcount either means paying people to stand around between events or scrambling every time a new show gets booked. And because the work is skill-adjacent (knowing where load-in doors are, how the concourse flows, how security screening runs, how a particular promoter wants concessions handled), a rotating cast of one-off temps creates real friction on show night, even when every position technically gets filled.
How Croux runs inside PMI's operation
PMI uses Croux as the flexible crew layer behind its event calendar; not a fallback for when in-house staff falls short, but the primary way it staffs the swings between a quiet Tuesday and a sold-out Saturday. Over 29 months and 342 shift requests, that's meant posting event-specific crew needs and drawing from a bench that's grown to 300 distinct workers across the building's mix of concerts, hockey, basketball, arena football, and expo events.
The result is a crew that behaves less like rotating temp labor and less like traditional staffing, and more like an extended part of PMI's own event team. 83% of filled shifts went to workers who had already worked a PMI event before, meaning the people showing up already know the building: which door load-in comes through, how the concourse moves during intermission, what security screening looks like on a Gamblers night versus a concert night. That familiarity doesn't need to be re-taught shift after shift, because for the large majority of shifts, it's the same people coming back.
Results with operational meaning
For an events team, the metric that matters isn't just "did the shift get filled," it's "did the shift get filled with someone who knows what they're doing when the doors open." PMI's numbers point at that directly:
- A 300-person bench built over 29 months means PMI isn't starting from zero for each new event type. Whether it's hockey, basketball, arena football, or a touring concert, there's a pool of workers who've already worked that kind of night.
- 83% repeat-worker rate means the crew on the floor for most shifts isn't meeting the building for the first time. That shows up in fewer instructions needed at the pre-shift huddle and fewer questions mid-event.
- 5% no-show rate is a workable number for event-night planning; it's a known, plannable variance PMI can staff around, not a wildcard that threatens coverage.
- 342 shifts over 29 months without a gap in the relationship is itself a result. PMI has kept coming back to the same crew layer through two-plus years of a varied, unpredictable events calendar.
To be direct about what these numbers don't say: this isn't a story about hitting every shift at 100%. It's a story about building a reliable, familiar bench that PMI can lean on event after event, which is arguably the harder and more valuable thing to get right in venue staffing.
Why this matters for venue and event operators
If your building runs on an events calendar rather than a steady schedule, the question isn't whether you can find bodies for a Saturday show. It's whether the people who show up already know your building. PMI's experience shows what that looks like at scale: a large, returning bench that treats event work as ongoing relationship rather than a one-off gig, run by Croux, the Birmingham, AL-based staffing marketplace built for hospitality and entertainment operators who never stop.
If your venue is staffing the same way PMI used to, one event at a time, with a labor pool that resets every time, let's talk about what a standing crew layer could look like for your calendar.