The company
AmeriLux International is a De Pere, Wisconsin manufacturer and distributor of polycarbonate, PVC, and HDPE sheet products used in construction, agriculture, and building envelopes, including multiwall and corrugated polycarbonate panels, PVC wall forms, acrylic sheet, and composite decking. Founded in 2004, the company has grown into a value-added supplier with its own extrusion joint venture and an in-house freight operation, all based in the Green Bay area.
That kind of operation runs on warehouse and production labor as much as it runs on sales. Sheet goods have to be received, cut, packed, and loaded, and the pace of that work tracks the building season more than the calendar.
The operational problem
Demand for building materials is seasonal. Construction activity picks up in spring and holds through the summer and fall, which means order volume, and the warehouse and production labor needed to keep up with it, doesn't stay flat across the year. AmeriLux needs to flex its floor headcount up for those stretches without carrying that headcount through the slower months.
Green Bay is a smaller labor market than a major metro, which narrows the pool of people available on short notice when a shipping push or a production run needs extra hands. And warehouse work with large panel goods isn't interchangeable labor. Workers need to learn how product is staged, how it's handled without damage, and where it moves through the building, before they're fully useful on the floor. Bringing in an unfamiliar worker for a single shift means spending part of that shift on orientation instead of output.
How Croux runs inside the operation
Croux, a Birmingham, Alabama startup, works as AmeriLux's flexible labor layer for warehouse and production shifts, filling requests as order volume and shipping schedules require. The volume here is smaller than Croux's larger hospitality accounts, but the underlying model is the same: the same pool of workers gets called back shift after shift, rather than a new face showing up each time.
That repeat pattern matters more on a production floor than it does in a lot of other settings. A worker who's been through the AmeriLux warehouse before already knows where product goes, how it's handled, and what the pace of the operation looks like. That's less time spent re-explaining the basics and a more consistent floor for the team already working there.
Results, in operational terms
Over roughly 15 months and 170 shift requests, Croux has filled 90% of them with a 2% no-show rate. Of the 54 distinct workers who've picked up a shift at AmeriLux, 79% have come back for more than one, roughly four out of five, across about 1,812 hours of work.
The trailing 12 months show the same pattern holding: 101 requests, 86% filled, and a 79% repeat-worker rate. The relationship isn't just continuing, it's continuing to run on largely the same bench of workers who already know the building.
For a warehouse and production environment, that repeat rate is the number that matters most. It means less time spent orienting new people to how product moves through the facility, and a floor that's staffed by workers who've already been trained once rather than being retrained every time a shift is filled.
Reliable labor for a seasonal, small-market operation
AmeriLux doesn't need a large staffing account to benefit from a flexible crew model. It needs shifts filled with workers who already know the floor when the building season picks up. That's what 170 shift requests and a 79% repeat-worker rate have delivered.
To talk through how Croux could work inside your operation's staffing plan, contact Croux.